||4 of 4 people found the following review helpful.| But it allows me to use my background in anthropology to do my current job in solutions consulting BETTER, and think about the p|By Stephanie Oberlander|This book sits on my desk, dog-eared and highlighted, and I refer to it more than just about any other resource that I have. And it's not because I am a corporate ethnographer - I'm not. But it allows me to use my background i||
In this admirably concise yet comprehensive book, Ladner has created a strong perspective on the praxis of private sector ethnography. She has generously shared her own tradecraft, which practitioners, experienced and novice alike, will find useful to
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step gui...
[PDF.hb40] Practical Ethnography: A Guide to Doing Ethnography in the Private Sector Rating: 4.98 (415 Votes)
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You easily download any file type for your device.Practical Ethnography: A Guide to Doing Ethnography in the Private Sector | Sam Ladner.Not only was the story interesting, engaging and relatable, it also teaches lessons.
