||0 of 0 people found the following review helpful.| Authenticity: What consumers really want|By Myung|According to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine, sincere, and deliberately and sensationally staged experiences. I really liked the ideas of authentic experiences in this book.|3 of 4 people found the fol
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much... [PDF.xx07] Authenticity: What Consumers Really Want Rating: 3.65 (441 Votes)
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You can specify the type of files you want, for your gadget.Authenticity: What Consumers Really Want | James H. Gilmore, B. Joseph Pine II. I was recommended this book by a dear friend of mine.
