||1 of 1 people found the following review helpful.| Better for national advertisers, still a great read|By Andrew Smith|Although I believe this book better serves marketers at the national level, it's awesome to see how they battle for a spot in the prospect's mind.
There are times in this book where the authors explain what a company should've done or could do in a situation to get the upper hand. I really enjoy the|From Library Journal|Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), conti
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
[PDF.of70] The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Rating: 4.74 (791 Votes)
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You can specify the type of files you want, for your gadget.The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two | Al Ries, Jack Trout. A good, fresh read, highly recommended.
