||0 of 0 people found the following review helpful.| Down to Earth Explanation of Challenger Brand Concepts|By sparklehorse|This is a great book for anyone in the branding, marketing or advertising industries to learn to think a little differently about branding. It's also a great resource for business owners (big or small) to ask themselves how they fit into their market and how they can learn to stand out. The beauty of the bo||"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) '...a must read for anyone in marketing.' (Admap, January 2011).|Leman Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Rating: 3.80 (733 Votes)
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