||7 of 7 people found the following review helpful.| Great swipe book for advertisers|By Customer|This book contains ads written by some of the best marketing minds of all time, such as Hopkins, Ogilvy, Caples, and others. While the ads are old, the copywriting is stellar and timeless. This book also contains the stories behind each ad and how they did commercially, which are a fun read if you're into advertising.
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Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an additiional 13 added especially for this edition. These 113 ads are proven salesmen―almost every one had phenomenal results. They have not been include... [PDF.pn70] The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did Rating: 4.86 (755 Votes)
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You easily download any file type for your device.The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did | Julian Watkins. Just read it with an open mind because none of us really know.
