||2 of 2 people found the following review helpful.| Great Book! Opened my eyes to marketing+technology synergies|By Chris S.|I've spent years in IT wondering about the business value of information as it applies to different functional areas. This book enlightened me about the marketing function beyond my expectations. I can now clearly see the linkage between the marketing function and well architected IT systems to build and|From the Inside Flap|We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities fr...
[PDF.cu46] Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4.63 (690 Votes)
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You can specify the type of files you want, for your gadget.Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know | Mark Jeffery. I was recommended this book by a dear friend of mine.
