||0 of 0 people found the following review helpful.| Five Stars|By F. Diaz|Great book for my son's college class.|1 of 1 people found the following review helpful.| This book is full of great imformation. The only reason I didn't give it ...|By Carlie|This book is full of great imformation. The only reason I didn't give it five stars is because the order of the information was j|About the Author| | Bernard J. Mullin, PhD, is chairman and CEO of the Aspire Group, a leading global management and marketing consulting business focusing on the sport and entertainment industry. He previously served as presi
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web ...
[PDF.xv56] Sport Marketing 4th Edition With Web Study Guide Rating: 4.94 (600 Votes)
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