Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unpreceden...
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You can specify the type of files you want, for your device.Born to Buy: The Commercialized Child and the New Consumer Cult | Juliet B. Schor. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.