||1 of 1 people found the following review helpful.| This LISTING is WRONG.|By Rick Wingender|My seller was awesome; shipped promptly and the book is in great condition. No comment about the book itself, I just got it today. My rating is because of the listing itself - whatever idiot created the listing said it has 1760 pages for the hardcover, and 842 for the softcover, "global" edition. Well, the hardcover also has 842 pages,|About the Author|Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of C
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) p...
[PDF.gg22] Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) Rating: 4.99 (797 Votes)
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You can specify the type of files you want, for your gadget.Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | George Belch. I was recommended this book by a dear friend of mine.
