||2 of 2 people found the following review helpful.| A new direction for the Internet-enabled economy|By B. Caron|I just finished Doc Searls' latest book. This book is several things, all of them good. This is a knowledgeable look at the future of being a customer in a world where the Internet realizes its potential as an information commons (instead of a storefront). The book is simultaneously about being a consumer and a custo||
Named a Best Business Book for 2012 in strategy+business magazine||a must-read book ” TechCrunch||Doc Searls has written a very thoughtful book on the intention economy and the promises it holds for both vendors and cus
Caveat venditorlet the seller beware
While marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, ... [PDF.rj92] The Intention Economy: When Customers Take Charge Rating: 3.84 (727 Votes)
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You can specify the type of files you want, for your gadget.The Intention Economy: When Customers Take Charge | Doc Searls. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
