(Online library) Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity






 | #1150530 in eBooks |  2016-02-03 |  2016-02-03 | File Name: B01B6MT4FW

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate c...


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