||0 of 0 people found the following review helpful.| This is a good book for marketing professionals with traditional marketing experience who ...|By Customer|This is a good book for marketing professionals with traditional marketing experience who want to update their online marketing knowledge. The only issue that really bothered me when I was reading the book is the very low quality of graphs and figures. I wish they do a ne|From the Back Cover||Master Today's B2B Online Marketing |This practical guide is for B2B marketers who want to leverage today's search engine marketing and social media technologies to attract, nurture, convert, and generate leads. It's the perfect B2B
Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search...
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