||1 of 1 people found the following review helpful.| Stop Reading After Chapter 3|By Richard White|I was enticed by the title and was completely engaged and excited with the content and the direction I thought the book was going. However after the first three chapters and a fervent hope that the book would show me how to use emotional triggers in my business, I was utterly disappointed to find the rest of the book consisted of f
You can read every classic marketing book out there but if you don't understand the emotional triggers that drive your customers you're losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger research approach introduced in Why Customers Really Buy. The findings surprised us, destroyed some long held beliefs, and turned our marketing and sales strategy in a brand new direction."
--William N. Anderson , CEO Lei...
[PDF.nu82] Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Rating: 4.59 (581 Votes)
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You can specify the type of files you want, for your gadget.Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales | Linda Goodman, Michelle Helin. Just read it with an open mind because none of us really know.
