||| |'This book demonstrates what leaders need to know to communicate effectively in their organization, but also to external audiences' Wim Elving, University of Amsterdam and Editor in Chief, Corporate Communic
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.
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