||10 of 11 people found the following review helpful.| Excellent Insights, But Familiar For Readers of Mr. Chipchase's Blog|By Mikael Leppä|This book is well researched, written and edited, offering excellent in-depth information in a very readable form. It is highly recommended reading for anyone looking for insight and inspiration on how real people use and interact with products and services in the real world. Several ex
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocativ...
[PDF.fi85] Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers Rating: 3.92 (654 Votes)
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You easily download any file type for your gadget.Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers | Jan Chipchase, Simon Steinhardt. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
