||1 of 1 people found the following review helpful.| Another Fun Read from Jack Trout|By Luis Maimoni|Jack Trout's books are always an entertaining, easy read, and The New Positioning is no exception.
Sure, some others reviewers gripe because (despite the title) there's nothing particularly new in his book. Some suggest you read The 22 Immutable Laws of Branding instead.
I say they're spoiling the fun. Anyo|From Library Journal|This new edition of Positioning (McGraw, 1980), which Trout coauthored with Al Ries (the two teamed up more recently on Marketing Warfare, LJ 10/15/85), offers recent examples of effectively positioned products along with new topics such as
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
[PDF.wh97] The New Positioning: The Latest on the World's #1 Business Strategy Rating: 4.91 (534 Votes)
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You easily download any file type for your gadget.The New Positioning: The Latest on the World's #1 Business Strategy | Jack Trout. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
