||0 of 0 people found the following review helpful.| Hard to read font, glue stuck pages; Buy something else!|By Customer|Outdated.Posting 10/26/2015 Few examples of nice writing. It was more about the philosophy of how to write in a more personable way for the web. Essentially that web communication is more like an informal discussion between friends.Text is hard to read and looks like a bad photocopy- choppy, inconsistent fon|From the Back Cover||Bells and whistles may grab a customer's attention, but words make the sale |"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilt
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
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You can specify the type of files you want, for your device.Net Words: Creating High-Impact Online Copy | Nick Usborne. Which are the reasons I like to read books. Great story by a great author.
