To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best comp...
You easily download any file type for your gadget.Key Account Plans | Lynette Ryals, Malcolm McDonald. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
