(Download pdf ebook) Corporate Community Relations: The Principle of the Neighbor of Choice






 | #1726554 in eBooks |  1999-02-28 |  1999-02-28 | File Name: B000WNL0N6


||0 of 0 people found the following review helpful.| Five Stars|By William Mills|Some great ideas on how to get involved in the community and the importance of doing so for corporations.|0 of 0 people found the following review helpful.| Excellent|By Rojas Paola|Even though it was written almost 10 years ago, this book really teached me enough to set the foundations of our compa| |"Burke, director of Boston College's Center for Corporate Community Relations, provides an insightful analysis of the contribution businessess make to community well-being....Corporate social responsibility is a significant issue in today's business environme

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He al...


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