||About the Author|Jörg Dietzel began his career in Advertising in 1990, after training as a newspaper and broadcast journalist in Bonn and London. |||In 2002, he was headhunted by BBDO Asia Pacific for the position of Regional Business Development Director,
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.
Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty...
[PDF.kr52] Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication Rating: 3.96 (744 Votes)
You can specify the type of files you want, for your device.Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication | Jörg Dietzel. A good, fresh read, highly recommended.
