[Library ebook] Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers






 | #822417 in eBooks |  2003-11-10 |  2003-11-10 | File Name: B0098VQOPM

||2 of 2 people found the following review helpful.| Great Application of Sun Tzu to Marketing|By Jef Diamond|I have studied Sun Tzu for over a decade and have applied the "Art of War" in various ways and in various businesses. I have read several different interpretations; as well as many attempts to apply Sun Tzu to the modern business world. Many authors fail, leaving us with only lightly touched "common sense" application|From the Back Cover||Winning marketing principles from the greatest strategist of all time |What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing,

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The ...


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You easily download any file type for your device.Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers   |  Gerald A. Michaelson, Steven W. Michaelson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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