||4 of 4 people found the following review helpful.| No different from older version|By Eddie T.|This book is a no-thrills marketing terminology book, mostly basics with higher-end marketing terminology and practices. However the book falls short in the internet side. It does list terms like Search Engine and Google but this book is just a reprint of the older book which I already own with a few minor adjustments. No need to buy
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others se...
[PDF.fi11] Dictionary of Marketing Terms (Barron's Business Guides) Rating: 3.70 (673 Votes)
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You can specify the type of files you want, for your device.Dictionary of Marketing Terms (Barron's Business Guides) | Jane Imber, Betsy-Ann Toffler. Which are the reasons I like to read books. Great story by a great author.
