||1 of 1 people found the following review helpful.| A writer's perspective|By Jen Christopherson|I bought this book because it looked like it had a few ideas I could use in marketing my books. It does. I was not disappointed. It's focus is not selling books and it will take me a little while to tweak some of them to make them useful for such, but what a great resource for marketing ideas. Especially for those who have less than|About the Author|
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Ma
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.
Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
*... [PDF.yy06] Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits Rating: 3.90 (467 Votes)
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