||0 of 0 people found the following review helpful.| Beware...electronic version is missing figures and charts|By Customer|Extremely disappointed by the electronic version of this book for one simple reason: none of the figures or charts from the print version have been included. This oversight seriously detracts from the overall reading experience. To make matters worse, other e-books don't seem to suffer from this issue.|12||Don Peppers and Martha Rogers Partners, Peppers and Rogers Group Read this book before your competitors do. It will help you get a handle on customer value and loyalty as must-know metrics in the new economy.|About the Author
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the tota...
[PDF.ay72] Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy Rating: 4.81 (686 Votes)
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