||0 of 0 people found the following review helpful.| Two worlds well joined|By Hugh J. Sloan|Murray has captured that rare high ground in which a scholar speaks truth to both business and his profession. Writing clearly, he simply describes the settings and forces at work in retail processes sensibly and with authority. The overlap and fusion between Canada and the US becomes apparent, as do the many strengths of Canada. I use||“Finally, an approach to retailing literature that combines good academic research with practitioner insight! Complete, instructive and highly readable, this important book that should be on the shelves of anyone engaged in or interested in retail.&rdqu
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.
The ESE framework is derived from the academic literature on retail management and consumer marketing, and supple...
[PDF.ct57] The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices (Rotman-UTP Publishing) Rating: 4.78 (429 Votes)
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You can specify the type of files you want, for your device.The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices (Rotman-UTP Publishing) | Kyle Murray. I was recommended this book by a dear friend of mine.
