||0 of 0 people found the following review helpful.| MDIA Special Topics Review|By JJatau|Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how he believes businesses can be successful. He begins his book with a section called "Getting Priorities Straight" and then references old marketing principles of price, product, placement, and promotion. Jaffe tells the reader to throw all||'...[Jaffe's] fresh outlook on the changes facing the marketing environment provide an insightful read...' (BusinessandLeadership.com, July 2010).|From the Inside Flap|When you consider customer acquisition for your busin
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to...
[PDF.go34] Flip the Funnel: How to Use Existing Customers to Gain New Ones Rating: 3.61 (404 Votes)
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You easily download any file type for your gadget.Flip the Funnel: How to Use Existing Customers to Gain New Ones | Joseph Jaffe. Which are the reasons I like to read books. Great story by a great author.
