||0 of 0 people found the following review helpful.| Fun Read for Communication Professionals|By M. A. Netzley|Rethinking Reputation was an enjoyable read and took only about half a day to complete. Storytelling is certainly the strength of this book. Each chapter focuses on a handful of examples to draw the reader in and make a few practical points about public relations. The book is written in simple, plain English that any
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studie...
[PDF.gc85] Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Rating: 3.67 (405 Votes)
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You easily download any file type for your device.Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World | Fraser P. Seitel, John Doorley.Not only was the story interesting, engaging and relatable, it also teaches lessons.
