||0 of 0 people found the following review helpful.| Winning Sales Letters- a book to read, enjoy, to learn from.|By Jack H. Gilbert|What a great book to read, clearly and cleanly written, written with the intent of helping, great examples, how to not do something, reason why not to it then an example of a better way to write it. I used some of the principles in my current sales letter and I feel the information made a differenc|About the Author|Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.
First impressions are critical.
Make yours count with a winning sales letter!
You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.
But do you put as much time and effort into that other, equally important sales tool: the written word? Communications,...
[PDF.eg52] Winning Sales Letters From Prospect to Close Rating: 3.78 (531 Votes)
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You can specify the type of files you want, for your device.Winning Sales Letters From Prospect to Close | Ralph Allora. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
