||4 of 4 people found the following review helpful.| A Peerless Work in Advertising|By David V|I'm a recent Wharton graduate concentrating in Finance and Operations Management who had the good fortune of taking Professor Armstrong's (Scott to his students) class. Persuasive Advertising is the most rigorous and useful analysis of good advertising practices I have read in my past 5 years of study.
When I was recently as|||'Professor Armstrong's groundbreaking book is a must-read for anyone in the advertising business. All effective advertising starts with understanding consumers and what motivates them. This book provides a powerful and comprehensive compilation of those cons
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
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You easily download any file type for your device.Persuasive Advertising: Evidence-based Principles | J. Armstrong. Just read it with an open mind because none of us really know.
