||1 of 1 people found the following review helpful.| Five Plus Points about Winning at Innovation|By Zak Van Straaten|Winning at Innovation by Trias de Bes and Kotler is a a really good book on innovation (one of only about 7) and will be useful to lots of senior managers, directors, vice presidents, CEO's and anyone interested in trying to manage innovation initiatives. It has lots of plus points.
Some of the plus po|||"Extremely valuable and very thorough in its approach to innovation." |-Ray Davis, Management Consultant and CMI Judge |"The book provides great clarity with regard to innovation: outstanding." |-Judy Craske, Senior Manager at Wylfa Power Station and CMI Ju
WINNER OF THE CHARTERED MANAGEMENT INSTITUTE (CMI) INNOVATION AND ENTREPRENEURSHIP AWARD AT THE CMI BUSINESS BOOK THE YEAR AWARDS 2013
Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernand...
[PDF.ha26] Winning At Innovation: The A-to-F Model Rating: 3.78 (785 Votes)
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You can specify the type of files you want, for your device.Winning At Innovation: The A-to-F Model | Philip Kotler, Fernando Trías de Bes. A good, fresh read, highly recommended.
