||0 of 0 people found the following review helpful.| Used this textbook in my NYU Master's Degree program|By Reader|I had the priviledge of taking Perry Drake's class when I was getting my Master's Degree in Direct and Interactive Marketing at New York University. The class was taught by Perry Drake himself, who is still teaching at NYU.
If you want to know statistics and how to manage databases and select lists for m||A highly readable/useful book... Written for business people... It's strength is its orderly/focused approach to a complicated subject. -- Jane Weber, Secondmoment.org, October 3, 2002|From the Publisher|Chapter Co
Check out the supplemental website! www.DrakeDirect.com/OptimalDM/ "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level...
[PDF.dn36] Optimal Database Marketing: Strategy, Development, and Data Mining Rating: 4.97 (413 Votes)
Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake epub Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake pdf Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake review Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake summary Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake textbooks Optimal Database Marketing: Strategy, Ronald G. Drozdenko, Perry D. Drake Free
You can specify the type of files you want, for your device.Optimal Database Marketing: Strategy, Development, and Data Mining | Ronald G. Drozdenko, Perry D. Drake. I really enjoyed this book and have already told so many people about it!
