||1 of 1 people found the following review helpful.| “Insanely Simple…” was recommended to me as a complimentary reading|By Jason Wadas|As a current student at the University of Baltimore enrolled in its Entrepreneurial Experience course, “Insanely Simple…” was recommended to me as a complimentary reading. After reading, it was clear to see why as this book gives good insight into how Apple|From Booklist|Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW. As the man who came
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in eve...
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You easily download any file type for your device.Insanely Simple: The Obsession That Drives Apple's Success | Ken Segall. I really enjoyed this book and have already told so many people about it!