[Free pdf] Advertising and Promotion






 | #1093819 in eBooks |  2014-11-10 |  2014-11-10 | File Name: B00L1GM4RY

|| |Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion--Professor Leslie de Chernatony| |

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.



It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps...


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