||5 of 5 people found the following review helpful.| Very well written...though for a specific target-audience|By RDX|I would have given this 4 stars because it didn't turn out exactly what I wanted. I wanted a general high-tech marketing book but this one is much tailored towards people who have been in the field for some time. The reason I am giving this 5-stars is because it is a very well written book. Much enjoyable an||"Still the bible for entrepreneurial marketing 15 years later"|--Tom Byers, Faculty Director of Stanford Technology Ventures Program|From the Inside Flap|In Crossing the Chasm, Geoffrey A. Moore shows that in the Technolo
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for t...
[PDF.gw38] Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Rating: 3.93 (453 Votes)
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You can specify the type of files you want, for your gadget.Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) | Geoffrey A. Moore.Not only was the story interesting, engaging and relatable, it also teaches lessons.
