||3 of 3 people found the following review helpful.| Marketing and audience building reference for museums at its best|By mch|This is the bible of museum marketing, now updated. I've found it in museum libraries and offices all over the world. That said, tailors should stick to their lasts...the sections on fundraising are weak.|0 of 0 people found the following review helpful.| Would definitely rec|From the Back Cover||The SECOND EDITION of A GROUNDBREAKING BOOK |This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relat
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the mus...
[PDF.fm17] Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Rating: 3.94 (621 Votes)
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You can specify the type of files you want, for your device.Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources | Neil G. Kotler, Philip Kotler, Wendy I. Kotler. A good, fresh read, highly recommended.
