Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. [PDF.mt10] Scoring Points: How Tesco Continues to Win Customer Loyalty Rating: 3.93 (596 Votes)
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You can specify the type of files you want, for your gadget.Scoring Points: How Tesco Continues to Win Customer Loyalty | Clive Humby, Terry Hunt, Tim Phillips. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
