||6 of 6 people found the following review helpful.| Yes|By Neal Brooks|It speaks from every stakeholder perspective. Very well done.|2 of 2 people found the following review helpful.| touchpoints) Good for a beginner/class but for someone really wanting to ...|By Customer|Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Ju|.com |
Ten Imperatives for Branding Success
|Brands represent an organization's most valuable asset--influencing customers, prospects, investors, and employees. Why do some brand initiatives just expire midstream after an initial
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new c...
[PDF.zd40] Designing Brand Identity: An Essential Guide for the Whole Branding Team Rating: 3.93 (709 Votes)
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