||1 of 3 people found the following review helpful.| Too much Gartner too little content|By Peter Sjølin|The book itself is well written and it makes use of few practical examples; however there are too many assumptions in this book by Mark P. McDonald and too much Gartner.|1 of 1 people found the following review helpful.| five distinct models for digital innovation|By Douglas L
How can companies leverage technology for growth? By combining their digital and physical assets in new ways to create value, revenue and results.
Digital technologies dominate more than half of business operations, but only a quarter of firms attribute revenue to these assets. Why? Because most organizations focus their strategies on digital transactions, which automate and substitute physical resources for digital ones.
New, digitali...
[PDF.ul62] The Digital Edge: Exploiting Information and Technology for Business Advantage Rating: 4.65 (798 Votes)
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You can specify the type of files you want, for your device.The Digital Edge: Exploiting Information and Technology for Business Advantage | Mark P. McDonald, Andy Rowsell-Jones. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.