||3 of 3 people found the following review helpful.| Break Thru the Clutter|By Robert Ellis re@elliscpa.us|I have only read the introduction and part of the first chapter. But I had learned so much I simply had to stop reading and assimilate for awhile. For me this is a revelation. My business is unique in that our target is CEO's and business owners. These guys don't spend much time on twitter or facebook nor do they seek advi||
Montague gets right to the chink in the armor of storytelling: Unless the story you tell about your company is true, it is just empty words. And the way you make a story true, he says, is by storydoing.” Storydoing is telling a story through yo
Is your company a storyteller—or a storydoer?
The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Today’s most successful businesses are storydoers.
These companies create pro... [PDF.el91] True Story: How to Combine Story and Action to Transform Your Business Rating: 4.86 (637 Votes)
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You can specify the type of files you want, for your device.True Story: How to Combine Story and Action to Transform Your Business | Ty Montague. Just read it with an open mind because none of us really know.
