||4 of 4 people found the following review helpful.| Brain food|By daryl|I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your||"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy|About the Author|Claude C. Hopkins (1866-1932) was one of the greatest copywri
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise ...
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You easily download any file type for your device.Scientific Advertising | Claude C. Hopkins. A good, fresh read, highly recommended.
