||6 of 7 people found the following review helpful.| Formulaic book.|By F. Tamayo|The book is all about practicality. I believe the strongest advise he has is to make swipe files. I created a sales letter from just the instructions but did not look at what others have done and it flopped. So, copy what works. Do not reinvent the wheel. He says the process is less creative and more formulaic. I would say stick to exactly what he|About the Author|Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Completely updated text and exa... [PDF.xj10] The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. Rating: 3.94 (456 Votes)
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You can specify the type of files you want, for your gadget.The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. | Dan S Kennedy. I was recommended this book by a dear friend of mine.
