||1 of 1 people found the following review helpful.| For Large Companies|By Twowheelz|The book is very academic. That said, there are practical applications one can take away. The examples are almost all large, multinational companies and the research and information is geared toward them. The book will be beneficial to those executives running these companies or to those doing business with large multinationals. Small businesse|From the Inside Flap|"The authors work with us here in the European Institute of Purchasing Management (EIPM) and have an in-depth understanding of the buying side of Key Account Management. This book, therefore, is a true and realistic version of how suppliers
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."
Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditio...
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You can specify the type of files you want, for your device.Key Account Management: The Definitive Guide | Diana Woodburn, Malcolm McDonald. Just read it with an open mind because none of us really know.
