(Library ebook) The Hidden Power of Pricing: How B2B Companies Can Unlock Profit






 | #718151 in eBooks |  2014-12-10 |  2014-12-10 | File Name: B00QLJJXIE

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Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?

Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricing transparency that has increased purchasing&rs...


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