[PDF] Advertising Creative: Strategy, Copy, and Design
| #44461 in eBooks | 2015-12-10 | 2016-01-03 | File Name: B01A5O7SL4
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Relatable material!! EASY READ! |
By Christiana Leigh |Read this book for my advertising class and I have to say as a text book in a class was so easy to get through. The language was easy to understand they used a lot of relatable examples and even quoted from the famous series Mad Men (that takes about adverting in the 60's). Great Book! I still have it and refer to it often!!<|
About the Author ||
Tom Altstiel (M.A., University of Illinois at Urbana-Champaign) is an owner/partner of Prom Krog Altstiel, Inc. (PKA Marketing), an integrated marketing communications service provider. Altstiel is responsible for dev
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experien...
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