(Mobile pdf) Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness






 | #203093 in eBooks |  2007-05-22 |  2007-05-22 | File Name: B003WUYP2Y


||3 of 3 people found the following review helpful.| Not for mega-corp|By Bruce D.|If you need a little marketing push in your business this is the book for you. By the time you finish the first 70 pages, you will have dozens of marketing solutions in your head with a plan to back them up. I have given away dozens of these books over the years to my CPA firm clients and friends. Universally they tell me what a great help it is.|About the Author|
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Ma

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business succe...


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