(Ebook free) The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
| #1315615 in eBooks | 2012-08-21 | 2012-08-21 | File Name: B0094GAUBA
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About the Author ||
Alison Theaker has 30 years experience in public relations and taught public relations and integrated marketing communications in the UK and the USA . She is the author of bestselling textbooks
The Public Relations Handboo
The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Split into four parts covering the public relations ...
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