||3 of 3 people found the following review helpful.| Highly recommend!|By Jane H.|This book is a great read for executives, marketers and anyone who’s interested in the psychology of consumer behavior. Shaw and Hamilton use research and anecdotes to explain why many companies try to improve their customer experience, yet see few improvements when it comes to customer loyalty. The authors make a compelling argument that cus|From the Back Cover|Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
[PDF.ub79] The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level Rating: 3.68 (710 Votes)
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You easily download any file type for your device.The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level | Colin Shaw, Ryan Hamilton. A good, fresh read, highly recommended.
