||0 of 0 people found the following review helpful.| Great book. If you are studying private brands and ...|By Rod G. Haywood Jr.|Gave my students the business with this text. Great book. If you are studying private brands and private labels.|0 of 0 people found the following review helpful.| Best Statistics on the Growth of Private Label Brands|By Mary in Beauty|I am an incessa||"...a must-read for specialty retailers of any size." -- The Gourmet Retailer, January 1, 2007
"...essential reading for any manufacturer, retailer, or policy maker interested in the implications of the rise of private labels." -- Laura
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implicatio... [PDF.dj81] Leman Private Label Strategy: How to Meet the Store Brand Challenge Rating: 3.62 (631 Votes)
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You easily download any file type for your device.Private Label Strategy: How to Meet the Store Brand Challenge | Nirmalya Kumar, Jan-benedict E. m. Steenkamp. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
