“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind [PDF.bx46] Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books) Rating: 3.95 (414 Votes)
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