||2 of 2 people found the following review helpful.| Ideas can be creatively recycled|By Garrett E. Bergman|Steve Rivkin and Fraser Seitel have written a book that gives you permission to be "creative" by "copying" someone else's ideas. They demonstrate that what may be "new!" and "innovative" in one field can be a tried and true, accepted principle or application in another field. They point out, with great examples drawn from||"...this book is highly entertaining and readable...excellent read-fun and informative...well worth reading and may stimulate a good deal of thought..." (The Marketing er, Winter 2002)|From the Inside Flap|Innovat
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existi...
[PDF.be53] IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations Rating: 4.64 (739 Votes)
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You can specify the type of files you want, for your gadget.IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations | Steve Rivkin, Fraser Seitel. Just read it with an open mind because none of us really know.
